Revenue Boosters.
Dibs constantly analyzes your data to determine which revenue boosters will work best for your studio. We are constantly developing new revenue boosters based on our research.
Here are some of the revenue boosters that are in use today:
Mini-challenges: Personalized challenges that are designed to increase a customer’s monthly frequency by 20%. E.g. If a client attends an average of 4x a month, they’ll receive a mini-challenge to attend 3 classes within 2 weeks. If they meet the challenge, they’ll get $2-$5 added to their account. The amount that the client receives is based on their lifetime customer value.
Flash credits: Low-value, quick expiry rewards that are distributed to customers to spur bookings. Flash credits are distributed to clients that maintain a regular cadence of booking classes. Flash credits are scarce. Meaning, if clients do not redeem flash credits, they will no longer receive them.
Dynamic pricing: Pricing classes according to demand. Dynamic pricing is great when studios have excess demand in some classes and low demand in others. Dynamic pricing helps to spread attendance across more classes so that full demand can be accommodated.
Off-peak pricing: Price off-peak classes at a lower price point to drive some demand to those classes. Off-peak pricing also works well for classes that have new instructors.
Membership conversions: Dibs will identify potential members for drip campaigns. Usually, these are clients that already attend regularly, but they are not currently in a recurring membership. These clients will be sent offers to convert their remaining classes to membership. They’ll save money on each class, and you’ll gain another committed member.
Client interventions: Dibs will notify you if you have clients that are losing engagement. This gives you the opportunity to reach out to them to see what’s going on. Additionally, Dibs will suggest the appropriate intervention based on their current usage.
List creation: Dibs can create lists of emails for specific campaigns. E.g. Lost users, new users, waning attendance, increasing attendance, high-value clients, upcoming birthdays, etc.
Drip email campaigns: Depending on the opportunity, Dibs will automatically add users to an email campaign that will email them at the appropriate time with the appropriate message.
Automated booking: Dibs detects booking patterns and asks regular clients whether Dibs should automatically book the class on their behalf in the future. That way, the client doesn’t miss out and you’ve got a certain booking.
Dynamic friend referrals: High-value customers refer high-value customers. Dibs gives customers higher status as they refer more friends. Higher status gets them higher rewards for referrals.